Lynx Mobile 2.0: Lynx launches additional weapons of mass seduction following the success of Lynx FX

Considering that the Lynx mobile campaign was the most talked about and awarded mobile marketing campaign in 2008 this one went by quite unnoticed. A couple of weeks ago Unilever launched 3 new weapons of mass seduction (flirting tools) for the mobile.

Our latets favorite is Say Cheese with the following description:
Action speak louder than words. The latest clever mobile tool help you chat up girls. Simply give the girl your mobile and ask her to take a photo of you. Then when she presses the button, your cheeky message to her will appear on the screen instead. A fool proof way to break the ice.

The apps are available for over 500 devices including Nokia, Sony-Ericsson, Samsung, LG, Motorola, Blackberry, etc. To download the latest apps visit m.lynxeffect.com on your mobile or www.lynxeffect.com on your computer.

Good luck with the flirting!

Golden Gekko at Mobile World Congress - Lynx FX and Cippi again!

More news stories about the most downloaded fart sound application in the world: Cippi the Farting Chipmunk and the fantastic mobile flirting tools: Weapons of mass seduction by Lynx.

Check out articles on:

http://www.gomonews.com/the-lynx-effect-on-mobile-at-mwc/

http://www.gomonews.com/vigorsol-showcases-how-mobile-apps-integrate-with-tv-ads/

Thanks to Peter Sells at BBH for a great presentation!

Friday: Mobile Applications - The Next Big Thing In Mobile Marketing?

Jim Cook at Mobiadnews interviewed Golden Gekko CEO Magnus Jern earlier this week about the mobile application trend. Here's the full article or http://www.mobiadnews.com/?p=3172

Other than giving a great overall overview of mobile applications in marketing the article also highlights the Lynx campaign as a great mobile application making it even more famous!

Friday: Lynx campaign in the news

Mobiadnews has a great article and interview with Peter Sells at BBH about the Lynx campaign here.

http://www.mobiadnews.com/?p=3061

Friday: Golden Gekko picks up three mobile marketing awards in San Diego

Mobile applications that help guys seduce women wins global award for best use of mobile marketing in mobile branding campaign 2008

14 November 2008: Golden Gekko, the leading mobile applications developer for creative marketing campaigns picked up three awards at the Mobile Marketing Awards in San Diego Thursday. The awards include Absolut Vodka in partnership with Great Works for best use of mobile marketing in a branding campaign in North America, Lynx Effect for BBH for best use of mobile marketing in a branding campaign in EMEA and Lynx Effect for best use of mobile marketing in a branding campaign globally.

- This shows that mobile marketing campaigns that go beyond text messaging and WAP-sites can have an amazing impact in terms on brand perception, said Magnus Jern. In both of the award winning campaigns it was the end-user that chose to engage with the brand rather than being pushed into it.

During the last year we’ve seen an explosive growth in downloads of mobile applications and widgets much thanks to the enhanced user experience in comparison to browser based mobile services. The trend has been boosted by the iPhone application store but also by Nokia, Motorola, Blackberry and Sony-Ericsson who all encourage developers to produce applications for their handsets and users to download “cool” applications. Golden Gekko was one of the early advocates of leveraging the application trend in branding campaigns and we now see that it’s paying off as millions of users are consuming mobile marketing applications in a similar way to watching youtube videos by major brands.

- The Lynx campaign is definitely our greatest success so far with the Absolut Drinks application as a close contender. We get calls from media agencies every week who ask if they can use them as industry best practice examples of how mobile marketing should be done, said Jimmy Nordbeck, Marketing Director and Co-founder.

Campaign: Lynx ‘get in there’ mobile tools
Agency: BBH
Client: Unilever/Lynx
Video available here: http://www.goldengekko.com/Videos/LynxEffect.mpg
Mobile site: http://m.lynxeffect.com
Launched in January 2008 for Lynx in the UK the campaign consists of a mobile website and 5 downloadable applications that help the men ‘get in there’ with the women including instruction videos. The campaign has been a massive success with hundreds of thousands of downloads, great viral distribution effect and most importantly, a massive positive response from the men who are now obviously much more successful in the mating game.


Campaign: Absolut Vodka Mobile Drinks
Agency: Great Works
Client: V&S/Absolut Vodka
Mobile site: http://m.absolut.com

The Absolut Drinks mobile campaign launched in the US October 2007 is available to download for free and includes 1000+ drink recipes, top lists of most popular drinks, random drinks, a home bar search function and videos with famous bartenders mixing drinks. The service was launched exclusively to registered members on absolutdrinks.com and had about 50.000 active users in the first 12 months.


For more information, please contact:
Jimmy Nordbeck
Marketing Director
Tel: + 46 708 20 58 00
Email: jn@goldengekko.com


About Golden Gekko
Golden Gekko is a leading international provider of mobile marketing solutions. The company develops award-winning mobile applications and services that run on billions of phones worldwide, including the iPhone. Golden Gekko has already delivered successful projects to leading global brands including Absolut Vodka, Accenture, Cadbury’s, Coca Cola, Novartis, Paramount, Perfetti, Sara Lee, Unilever and Vodafone. Golden Gekko has offices in the England, Sweden, Spain, Cambodia and US. Information about Golden Gekko and its services can be found at www.goldengekko.com

Monday: Golden Gekko in Mobile Entertainment Magazine

Here's an excerpt from the interview with Russel Buckley at Admob:

"...Some brands are already creating imaginative ad-funded mobile apps that really exploit mobile’s uniqueness across all handsets. Golden Gekko’s Lynx deodorant mobile app (part of BBH’s award winning campaign), gave its young male users a bunch of sound effects they could use to amuse women. Later, the brand launched a mobile app replicating the farting chipmunk – and an amazing 500,000 people downloaded it. See, downloads can be measured too. Golden Gekko also found that many consumers were happy to sideload these apps to their phones. This isn’t just a result of the App Store, although I suspect this factor will popularise the method even more. Having said that, I still believe it’s preferable to run ads on the mobile web: apps only have a place when you really can’t achieve the same effect from browsing. It’s still too early to say if the iPhone will be a long-term winner, or just a very important influencer of the market. But it’s certainly a major milestone in the fields of mobile advertising and search. Apple’s iPhone picks up where midinnings wristwatch ads left off... "

Our latest campaigns have further proven that we can achieve massive viral effect through community seeding. More about this to follow shortly...